Entering the Japanese Market


Affluent Consumers


Nominal GDP


Combined Spending Power

With a nominal GDP of nearly five trillion USD, Japan is the third-largest economy in the world. The island nation is home to over 120 million affluent consumers with a combined spending power of nearly three trillion USD.

Although Japan is a complex market that requires extensive localization, businesses with the right support can overcome barriers to entry and prosper in this dynamic country that serves as a business hub for all of Asia.

Japan exported over 700 billion USD worth of goods in 2018 and is internationally recognized as a leader in the automotive (20.9% of total exports), machinery (20.1%), and electrical equipment (14.8%) industries. In addition to these traditional sectors, Japan’s nascent startup ecosystem is rapidly expanding thanks to a stable economy and increased government support.

Japan also offers promise for small and medium-size enterprises (SMEs). Japan’s 3.5 million SMEs account for 99.7% of the businesses operating in the country and play an integral role in economic growth.

We are committed to providing high quality professional business solutions by offering complete “end-to-end” accounting, taxation, and business advisory services effectively to our clients. We strive to become long-term business partners for our clients as our success is aligned with their success.

Norihiko Tokeshi

Partner / Managing Director

Major Industries

From traditional industries such as automotive and consumer electronics to cutting-edge sectors including AI and renewable energy, Japan plays a key role in the global economy. Industries with significant growth opportunity include:



Japan has seen a consistently rapid increase in tourism and related spending since 2012. Boosted by the 2020 Olympic Games, this trend is expected to continue through 2020 and beyond.



Japan is home to the world’s third-largest pharmaceutical market. The government is actively promoting growth in this sector, resulting in a 3.4% compound annual growth rate.


Smart Agriculture

The domestic market for smart agriculture (technology-driven farming) is growing exponentially and is expected to reach 3.19 billion yen by FY2022.



The dual goals of greater energy self-sufficiency and the creation of a carbon-free society create opportunities and require innovation—especially in the renewable energy sector.


HLS Global: Your Market Entry Partner

We offer a diverse range of services to foreign-based businesses looking to enter or expand in the Japanese market. From business strategy to operational support, HLS Global can help you overcome common market entry hurdles and allow you to focus on the core competency of your business.

Our professionals have extensive experience in multiple domains across diverse industries, and our core accounting business is staffed by several Certified Public Accountants and Certified Tax Accountants. Most of our senior members have extensive leadership experience with the largest global firms, and we remain committed to providing the highest quality solutions to our clients.

Contact us today to learn how our market entry specialists can help you achieve success in Japan.

Let HLS Global Help You Tap into Japan’s Market Potential


The world’s third-largest economy (GDP)


Home to the highest number of Fortune Global 500 corporate head offices in the world


Ranked first in the world for percentage of highly-skilled workers


Ranked first globally for infrastructure quality

Market Entry Services

As an international accounting and business advisory firm, we specialize in providing superior professional services to both Japanese and non-Japanese multinational companies operating globally.

Whether you are evaluating your plans for market entry, need help with incubation and operations, or seek cross-border M&A and tax advisory, we can support all your business requirements through a wide range of services. Our professionals remain committed to support you by assessing your needs, planning strategically, and implementing solutions to ensure that you achieve your goals. At HLS Global, we pay the highest attention to our clients while providing our services with precision in both English and Japanese.

Successfully entering the Japanese market may seem daunting at first, but with our end-to-end business consulting services, we will help you craft a Japan market entry strategy that will ensure that you avoid costly pitfalls. When entering the Japanese market, it is critical to form a clear strategy and work with strategic partners that are familiar with Japan’s cultural and competitive landscape. We provide solutions that will ensure your success via the following services:

Sales, Marketing, and Business Development Support

Our team of professionals can guide you through the entire marketing process, including market development, strategic planning and execution, and customized marketing. Most importantly, we ensure that your products and services receive the nuanced localization that are required for success in Japan.

Operational Support

We provide complete end-to-end support including subsidiary incorporation, accounting, payroll and taxation services in order to save you valuable time and enable you to focus on your core business activities.

Market Analysis and Business Intelligence

We conduct market research and produce market study reports in order to analyze market opportunities in Japan. Our research and market study reports include market potential, competition analysis, regional market mapping, and ideal target customers.

M&A Advisory

We work with a network of investment bankers and financial advisors to provide financial and tax due diligence.

Incubation Support

Our services include setup and advisory in addition to human resource and labor law compliance support.

Your First Step toward Establishing Your Presence in Japan

Should you incorporate in Japan as a Kabushiki Kaisha (KK), Godo Kaisha (GK), or simply establish a branch office? What are the minimum office and personnel requirements to get started in Japan? How can local experts be leveraged for successful market entry?

Discover the answers to these questions and much more by letting our team of experts guide you throughout the entire Japan market entry and expansion process. We’ll ensure that you are aware of local regulations and compliance requirements while helping you find the right solutions to manage day-to-day operations smoothly.

Contact us today to learn why we are the solution that will ensure your success in Japan.

Success Stories

The best way to understand the HLS Global difference is through our success stories. Common Japan market entry hurdles include localization, market forecasting, market research, and establishing a local presence. The following examples illustrate how we introduce our clients to the potential of Japan.

U.S. Startup

Japan Market Entry

Semiconductor Manufacturing

Our client needed marketing and sales support and a virtual subsidiary office in Japan. In response, HLS Global provided:

  • Sales, marketing, and business development services
  • Localization support
  • A “Japan Desk” virtual office

Publicly Listed U.S. Company

Japan Market Entry

Technology Component Manufacturer

Our client needed us to analyze the Japanese market in relation to their business. In response, HLS Global:

  • Completed a comprehensive study of the market, including partner mapping and competitive intelligence
  • Worked with the client to create a strategic business plan for operating in Japan

Contact us today to learn how we can support your successful entry into the Japan market.

Our Sources:

  • The World Bank Group
  • Cabinet Public Relations Office, Cabinet Secretariat (www.japan.go.jp)
  • World’s Top Exports (http://www.worldstopexports.com/japans-top-10-exports/)
  • SME Support Japan (https://www.smrj.go.jp/english/about/)
  • Invest Japan Department, JETRO (Japan External Trade Organization)
  • Ministry of Internal Affairs and Communications
  • “The Global Talent Competitiveness Index 2018," INSEAD
  • “Travel and Tourism Competitiveness Report 2017 - 2018," World Economic Forum