Despite the perceived difficulty of entering and finding success in the Japanese market, there is no reason why companies with a competitive product, solution or service, excellent customer support, and a carefully planned strategy, cannot profit from Japanese expansion.

As long as you are able to diligently control your Japan Market Entry costs, pathways, and logistics, you could establish a strong brand presence here faster than you think. However, before any of this happens, you will need to decide what your ‘entry strategy’ actually looks like as operating in Japan can take many forms for international businesses.

In this article, we have pulled together some of the most important considerations for incorporating a business in Japan and how it plays a part in your Japan market entry strategy.